The Future is Water is an initiative of the Royal Dutch Watersport Association and sports marketing agency TIG Sports.
Together we have embraced the challenge of connecting the appealing world of water sports to that of the great water challenges.
The series of impressive international water sport events in the coming years (World Sailing Championships, The Ocean Race, Allianz Regatta), the broad and successful group of (Olympic) athletes and the water sport fans offer a powerful and unique platform to influence a wide audience. TFIW offers educational programs in an attractive and effective way, raises awareness among the next generation and inspiring talent to work on challenges in water.
